NA BANANINEM OLUPKU (»Big Boys Gone Bananas«)

NA BANANINEM OLUPKU (»Big Boys Gone Bananas«)big-boys-gone-bananas
Leto: © 2012
Država: Švedska
Žanr: biografska dokumentarna drama
Dolžina: 90 minut
Režija: Fredrik Gertten
Igrajo: Fredrik Gertten, Alex Rivera, Alfonso Allende

Kaj lahko naredi velika korporacija, da bi zaščitila svojo znamko? Švedski režiser Fredrik Gretten je to izkusil pred kratkim. Njegov prejšnji film Banane govori o tožbi 12 delavcev na plantaži v Nikaragvi proti sadjarski korporaciji Dole Food Company. Film je bil izbran za filmski festival v Los Angelesu. Vse lepo in prav. Toda Gertten je dobil nenavadno sporočilo: film Banane so umaknili s festivala. V Los Angeles Business Journalu objavijo uničujočo kritiko filma, Gertten pa prejme pismo Dolovega odvetnika, v katerem mu ta grozi s tožbo.

Sledi triler brez primere, v katerem Gertten predstavi celoten postopek – od Dolovega napada na producente z obrekljivo tožbo, ustrahovanja, medijskega nadzora in manipulacije javnega mnenja. Ta osebni film pokaže, da se multinacionalka ne ustavi pred ničemer in da je ogrožena svoboda govora. Kot pravi Dolova služba za stike z javnostjo: lažje je prenašati slabo vest kot slab ugled.

ANG
What is a big corporation capable of in order to protect its brand? Swedish filmmaker Fredrik Gertten experienced this recently. His previous film BANANAS!* recounts the lawsuit that 12 Nicaraguan plantation workers brought against the fruit giant Dole Food Company. The film was selected for competition by the Los Angeles Film Festival. Nothing wrong so far, right? But then Gertten gets a strange message: the festival removes BANANAS!* from competition. Then a scathing article appears in the Los Angeles Business Journal about the film, and Gertten subsequently receives a letter from Dole’s attorney threatening him with legal action. What follows is an unparalleled thriller that has Gertten capturing the entire process – from DOLE attacking the producers with a defamation lawsuit, bullying scaretactics, to media-control and PR-spin. This personal film reveals precisely how a multinational will stop at nothing to get its way – freedom of speech is at stake. As Dole’s PR company puts it, “It is easier to cope with a bad conscience than a bad reputation”.

Nagrade/festivali:
Nominacija za najboljšo montažo Milano IFF 2012
Nominacija za nagrado glavne žirije Sundance 2012
Sodeloval na mednarodnih filmskih festivalih v Helsinkih, Buenos Airesu, Münchenu, Sheffieldu, Jeruzalemu, Melbourneu, Los Angelesu, Bergnu, Göteborgu, San Franciscu,…